Our approach to successful lead generation is based on a basic definition of the target groups and the development of your company’s value proposition which is relevant to these target customers. This also includes the derivation of appropriate honed benefit arguments – these are, on the one hand, individually tailored to the respective target company and, on the other hand, directed at the relevant contact.
Customer data is verified with the aid of a database-supported telephone manual and stored as well as the activities.
The success of the telemarketing activities is reported regularly and considered at coordination meetings. This enables potential for optimisation to be identified and implemented immediately – for a lasting efficiency of the measures.
- Development of the framework for a telemarketing campaign in the form of a workshop on the determination of target customers, the definition of value propositions and the composition of the benefit arguments
- Preparation of the telemarketing campaign by creating the telephone manual for address qualification and by preparing the database
- Execution and controlling: Implementation of the campaign, creation of regular reports and performance of regular coordination meetings